Top 10 Real Estate Websites to Stand Out in the Competition

1. User-Friendly Navigation

1.1 Intuitive and intuitive search filters

The best realty agent websites offer intuitive search filters, which make it simple for users to find the home of their dreams. Zillow is a website that stands out because of its excellent search filters. Users can input specific criteria, such as location, price, number bedrooms and bathrooms, or even desired features, like a waterfront view. This allows potential home buyers to quickly narrow down their options and find properties that meet their exact needs.

Another website that excels in intuitive search filters is Realtor.com. The advanced filters allow users to search homes based on school districts, neighborhood amenities, or even commute time to the office. This level is customization ensures only properties that are aligned with the users’ lifestyle and preferences will be shown.

Redfin also offers top-notch search filtering. In addition to standard criteria, such as location and price, users can also filter their search results based on property type, listing status and specific keywords. This level of specificity allows users to find properties which match their requirements.

In conclusion, real estate agent websites that are the best use intuitive search tools to help users find the perfect home quickly and easily. Zillow, Realtor.com, and Redfin are just a few examples of websites that excel in this area, making them top choices for anyone in the market for a new home.

1.2 Easy to Use Map Feature

When it comes to finding the perfect real estate agent, having access to easy-to-use map features can make all the difference. Realtor.com has one of the most useful real estate agent sites that offers this tool. The map feature on their website allows users to search for properties in specific locations, view listings as maps, and even check the surrounding neighborhood.

A key advantage to using the map on Realtor.com, is that you can see all listings in a specific area at once. This visual representation allows users the ability to compare different properties, and get an overall sense of the market for their desired location.

In addition to searching on the map for properties, users can also gain access to a wealth information about each listing including photos, property information, and contact details for the listing agency. This makes it easy to gather all the necessary information to make an informed choice about a property.

The ability to filter search results on Realtor.com based on specific criteria is another great feature. For example, you can filter by price range, number and size of bedrooms, bathrooms, and other factors. This allows users the ability to narrow down and focus their search on properties which meet their specific requirements and preferences.

Overall, the map on Realtor.com provides a valuable service for anyone buying or selling a home. Its user-friendly interface, comprehensive property information, and customizable search options make it a standout feature on one of the best real estate agent websites available.

2. High-Quality Property Listings

2.1 Detailed Descriptions

1. Zillow, one of the most popular real estate websites, is an excellent resource. Zillow, a popular real estate marketplace online, provides detailed descriptions for properties that are available for rent or sale.

2. Zillow’s listings include high-quality photographs of the properties as well detailed information such as the square footage, price, number and bathrooms of bedrooms.

3. Zillow, in addition to providing property details, also provides information on local schools and crime rates. This makes Zillow a valuable resource for buyers who are looking to make a well-informed decision.

4. Zillow’s user-friendly interface lets users easily search for properties according to their preferences, including location, price range and property type.

5. Realtor.com is a website that we highly recommend. Realtor.com offers comprehensive listings of homes for sale, as well as rental properties, commercial properties, and more.

6. Realtor.com includes detailed descriptions, including photos and floor plans. It also offers virtual tours to help users understand the properties.

7. The website is also a one stop shop for everything real-estate. It offers mortgage calculators as well as real estate guides.

8. Realtor.com’s search filters let users narrow down their options according to specific criteria such as property types, price ranges, and amenities. This helps them find the perfect home.

9. Overall, Zillow.com and Realtor.com provide detailed descriptions of homes, helpful tools and resource, and a user friendly experience for both homebuyers and seller.

Professional Photography

There are a few key factors that can make a real estate agent website stand out when it comes to professional photography.

In the first place, high-quality pictures are crucial. A photographer who is skilled will be able capture the property’s best features and amenities, making them visually appealing to potential purchasers.

A clean, user-friendly website design is just as important as high-quality images for real estate agents. This includes easy navigation, clear calls to action, and a layout that highlights the most important information about the properties being showcased.

Consistency plays a major role in professional photography used on real estate websites. Consistency is another important aspect of professional photography for real estate agent websites.

It is essential that real estate agent websites are optimized for mobile devices. With more and more people using smartphones and tablets to browse the internet, it’s crucial that websites are mobile-friendly and responsive, ensuring a seamless user experience across all devices.

By focusing these key elements on high-quality imagery, user-friendly, consistent design, and mobile optimization, real estate agents can create a professionally engaging online presence to help attract potential buyers and ultimately boost sales.

3. Mobile Responsive Design

3.1 Optimized Devices

In today’s digital world, it is important to have a real estate agent website that is optimized for all devices. Three websites are examples of outstanding design and functionality.

1. Zillow

Zillow has a great reputation in the real estate business. Their website is an excellent example of a design that is responsive to different devices. The layout is optimized for viewing on any device, including desktop computers, tablets, and smartphones. Users can search for properties, see listings, and communicate with real estate agents all while enjoying responsive design that adapts their device.

2. Realtor.com

Realtor.com offers a great user-friendly experience on all devices. The site is visually appealing and functional with easy navigation. Realtor.com is optimized for all devices, including mobile phones, tablets, laptops and desktop computers.

3. Redfin

Redfin is a real estate brokerage that has gained a reputation for its innovative approach to online home buying. Their website is no exception, with a responsive design that works seamlessly on different devices. Redfin offers a wealth information on its website, from interactive maps to virtual tours. You can browse listings on your desktop or smartphone. You can also schedule tours and contact real estate agents.

In conclusion, the three websites of real estate agents show how important it is to have a website design that is optimized across different devices. These websites are able to provide a superior customer experience by ensuring that users are able to easily access and browse the site, regardless of what device they use.

3.2 Fast Loading speed

1. Zillow Zillow has become one of the most popular websites for real estate, and with good reason. It is not only user-friendly, but also boasts a lightning-fast loading speed. The site is designed to load quickly, so users can browse through listings with no lag. This quick loading speed makes finding the information you need for potential buyers easy.

2. Realtor.com. This is another real estate website that has a quick loading speed. This site has a reputation for providing comprehensive listings and detailed property data. The site loads quickly, allowing users to navigate and search for properties easily. Realtor.com has a responsive design that ensures the pages load fast on desktop and smartphone devices.

3. Redfin: Redfin, a real estate site designed for speed, is the fastest website available. The site loads efficiently and quickly, so users can get the information that they need without delay. Redfin’s interactive maps and intuitive tools make it simple for users to find properties near their desired location. With its fast loading speed, Redfin ensures that users can quickly access the information they need to make informed decisions about buying or selling a home.

4. Lead Generation Tools

Contact Forms

4.1 Contact Forms on Real Estate Agent Websites

When it comes to real estate agent websites, having an effective contact form is essential for generating leads and converting potential clients into actual customers. A well-designed contact form can make all the difference in whether or not a visitor decides to reach out to the agent. Here are key features to consider when creating a successful contact page:

User Friendly Interface: Contact form should be easily accessible on the website. Avoid overwhelming visitors with too many fields to fill out.

Clear call-to action: Make the contact form include a clear, compelling call-to action that encourages the visitor to get in touch. Use action-oriented language that encourages them to take the next step.

Personalized Fields: Customize the contact form fields to gather specific information from visitors, such as their name, email address, phone number, and a message detailing their needs. This allows the agent to better understand their inquiry and provide more relevant assistance.

Responsive Design: Ensure that the contact form is optimized for mobile devices, as many visitors may be accessing the website from their smartphones or tablets. A responsive design will allow them to fill in the form on any mobile device.

Security: Use security measures like CAPTCHA or SSL encryption for the protection of information submitted in the contact form. This builds trust with visitors, and assures them of the safety of their data.

Automatic Responses: Setup an automated response to acknowledge when the visitor submits a form. This shows professionalism to the visitor and lets them know that they have been received.

By incorporating these features into the contact form on a real estate agent website, agents can increase their chances of capturing leads and converting them into clients. A well designed contact form can have an impact on both the website and agent’s business.

Live Chat Support

There are a few factors to take into consideration when searching for the best real-estate agent websites that offer live chat support. First, you should look for websites with a user-friendly and easy-to navigate interface. This will allow you to quickly find the information that you need and chat with an agent without any hassle.

In addition, it’s crucial to choose websites that offer responsive and knowledgeable support staff. The best realty agent websites will provide chat support agents with the training and ability to answer your questions regarding the buying and selling process. They should be able give personalized advice that is based on the specific needs of each client.

Another important aspect to consider when selecting a real estate agent website with live chat support is the availability of this feature. The website’s chat support should be available during convenient times, so that you can access assistance when you are most in need. Also, it is helpful to choose a website that offers chat support in several languages, to cater to clients of different backgrounds.

Last but not least, it’s important to consider the reputation and track record the website has as a real estate agent. Look for websites that have positive reviews and testimonials from satisfied clients, as this is a good indicator of their reliability and professionalism. By following these guidelines, you can find the best real estate agent websites with live chat support to help you with all your real estate needs.

5. Neighborhood Information

5.1 School Ratings

1. Zillow:

Zillow, a popular real-estate website, includes school ratings in its listing information. This site allows users to search for homes based on school ratings, making it a valuable resource for families looking to move to a new area.

2. Redfin:

Redfin – Another well-known site that offers school rankings for each listing. Users can easily access information about nearby schools, including ratings, test scores, and reviews, helping them make informed decisions about where to live.

3. Realtor.com:

Realtor.com offers comprehensive real estate listings that include school ratings. With detailed information about local schools and districts, users can research the education options in a specific area before making a purchase.

4. Trulia:

Trulia, a user-friendly website for real estate listings, includes school ratings. Trulia provides data on schools, including their ratings. This helps buyers find homes that are in areas where their children can get the best education.

5. Homes.com:

Homes.com is a great resource for homebuyers seeking properties in areas with high-rated schools. The website provides information on educational institutions and school ratings, allowing users compare schools and neighborhoods.

Nearby Amenities

5.2 Nearby Amenities: Best Real Estate Agent Websites

When it comes to finding the perfect home, one of the most important factors to consider is the proximity to amenities in the area. Real estate agents are essential in helping buyers navigate the many options available to them. Here are the best real estate agent sites that will help you find the home that suits your needs:

1. Zillow:

Zillow is an extremely popular real estate website. It provides users with detailed details about properties and nearby amenities. Users can filter their search results by their preferences such as schools and restaurants. Zillow’s comprehensive listings and user-friendly interface make it a popular choice for many homebuyers.

2. Realtor.com:

Realtor.com is another leading real estate website that offers a wealth of information about properties and their surrounding amenities. Users can explore their neighborhood using interactive maps, and view detailed information on schools, parks, or other essential services. Realtor.com can also provide you with expert advice by real estate agents to guide you throughout the home-buying process.

3. Redfin:

Redfin offers users a unique blend technology and personalized service. The website provides detailed property information, including nearby amenities such grocery stores and public transportation. Redfin’s team of local agents can provide valuable insights into the neighborhoods you are considering, helping you make an informed decision.

4. Trulia:

Trulia is a user-friendly real estate website that offers a range of tools to help users find their dream home. The website contains detailed information on the properties, as well as nearby amenities like restaurants, schools, and healthcare facilities. Trulia provides a “Neighborhood Insights”, an informative feature which includes information on crime rates and commute times as well as local amenities.

5. Homes.com:

Homes.com provides a wealth a information on properties and their surrounding amenities. Users can search for houses based on their desired amenities, including parks, shopping centres, and medical centers. Homes.com is also a great resource for homebuyers.

These Nearby Amenities best real estate agent sites are full of valuable information and resources that can help homebuyers to find the perfect property for their lifestyle. These websites can assist you in finding a home that meets your needs. With the help of experienced real estate agents and innovative technology, finding your dream home is easier than ever.

6. Client Testimonials

6.1 Showcase Positive Comments

6.1 Showcase Positive Feedback: Best Real Estate Agent Websites

When it comes to finding the best real estate agent websites, showcasing positive feedback is key. Potential clients want to see that others have had a positive experience working with the agent in question. Here are some examples of real estate agent websites that excel at highlighting positive feedback:

1. Zillow: Zillow, a popular website for real estate, allows users to search homes, connect with agents and read reviews of past clients. Agents can showcase their positive feedback prominently on their profile, helping to build trust with potential clients.

2. Realtor.com. Another well known real estate website, Realtor.com offers agents the opportunity to display testimonials. This helps to paint a picture of the agent’s reliability and professionalism.

3. Redfin: Redfin has a unique approach, including a section called “Recommended Agents” on their website. Agents are chosen based on customer feedback and performance, making it easier for users to find the best agents.

4. Keller Williams: Keller Williams emphasizes customer satisfaction. Their website features testimonials from happy clients, showcasing the agent’s ability to deliver results.

5. Coldwell Banker Coldwell Banker’s website has a “Meet Our Agents” section where agents share their success stories. This helps to humanize the agent and establish a personal connection with potential clients.

Overall, showcasing positive client feedback on real estate agent’s websites is essential to building credibility and trust among potential clients. By highlighting past achievements and happy clientele, agents are able to stand out and attract new clients in a highly competitive market.

6.2 Establish Trust with Potential Customers

In a highly competitive real estate market, building trust with potential customers is crucial for agents. A well-designed, user-friendly website that demonstrates your professionalism, expertise, and Top Selling Real Estate Agents knowledge is a great way to establish trust. Here are six of the best real-estate agent websites that have been proven to build trust in potential clients.

1. Zillow.com is a popular website for real estate that allows users to find local agents, search for properties and get an estimated home value. The website has a clean design with easy navigation, making it a valuable resource for home sellers and buyers.

2. Realtor.com. Realtor.com offers comprehensive property listings and market trends as well as agent profiles. The website’s detailed data and reliable information helps potential clients to feel confident in their home search.

3. Redfin.com is a real-estate brokerage that offers full-service to buyers and sellers. Their website offers a variety of search options, neighborhood guides and agent reviews to give potential clients an insight into the home buying and sale process.

4. Compass.com is a luxury brokerage that offers a sleek, modern website to appeal to high-end clients. The website showcases stunning property photos, market insights, and agent profiles, creating an exclusive and trustworthy brand image.

5. ColdwellBankerHomes.com – Coldwell Banker is a well-established real estate brand with a user-friendly website that caters to buyers and sellers of all experience levels. The website has many resources, such as property search tools, agent directories and other information that can help potential clients feel supported and informed throughout their real-estate journey.

6. SothebysRealty.com – Sotheby’s International Realty, a prestigious agency in the real estate industry, is known for its luxury listings and global agent network. Their website features high-quality visuals, market reports, and agent testimonials, positioning the agency as a trustworthy source for high-end real estate transactions.

By studying and implementing best practices from these top real estate websites, you can improve your online presence and build up trust with potential clients who are looking for a knowledgeable and reliable agent to guide them throughout the real estate process.

7. Blog Section

7.1 Provide Value Added Content

1.

Zillow

Zillow is an extremely popular real estate site that offers not only listings of available properties, but also valuable resources for both buyers and vendors. Users

You can find information

on home values, market trends, and even advice on buying or selling a home.

2.

Realtor.com

Realtor.com, another top real estate website, provides buyers and sellers with a wealth information. Users can find properties, locate a Realtor and access market intelligence to help make informed decisions.

3.

Trulia

Trulia’s user-friendly platform and detailed property listings are its trademarks. In addition to searching for homes, users can find information on schools, crime rates, and local amenities to help them find the perfect neighborhood.

4.

Redfin

: Redfin is a unique real estate website that offers a combination of online tools and personal service from real estate agents. Users can schedule home tours, make offers and even receive a commission rebate when they buy a house through Redfin.

5.

HomeLight

HomeLight provides a platform to connect buyers and sellers with the top real-estate agents in their locality. HomeLight is a platform that helps users to find a real estate agent and also provides valuable information on the market trends, agent performance, and other data to help them to make informed decisions.

6.

Estately

Estately, a user-friendly site that offers detailed listings of properties and neighborhood information. Users can search homes by specific criteria such as school district and commute time to find the perfect match.

7.

RealScout

RealScout, a comprehensive real-estate platform, offers users advanced search features and personalized recommendations. RealScout uses artificial Intelligence to learn the preferences of users and recommend properties that match their criteria.

7.2 Establish Authority in the Industry

7.2 Establish Authority in the Industry

In order to stand out in a competitive real estate market, it is important to establish authority. A strong online presence will help real estate agents stand out from the crowd. One of the best ways to do this is by creating a top-notch website that showcases your expertise and experience.

There are several key elements to consider when creating a real estate agent’s website. These elements can help you establish your authority in the industry. Your website must have a professional, clean design that represents your brand. This will set you apart from other websites. This will help to build credibility with potential clients and convey a sense of professionalism.

high quality content is an important component of a successful agent website. This includes detailed property listing, informative blog articles, and buyer and seller resources. By providing your visitors with valuable information, you can establish yourself as an industry expert.

In addition to your content, it is essential that you showcase your experience. This can happen through client testimonials or awards and recognitions. It also helps to showcase successful transactions. By highlighting the success of your past transactions, you can gain trust from potential clients and prove that you are a good choice for their needs.

search-engine optimization is also important in order for potential clients to find you online. This includes using keywords, creating tag, and optimizing page loading speed. By improving the SEO of your website, you can increase its visibility in search engine results and attract more traffic to your site.

In today’s competitive real estate market, it is important to establish authority through your website. By focusing in on creating a professionally designed website, providing useful content, showcasing the expertise you have, and optimizing your site for search engines, your business can stand out and attract more clients.

8. Social Media Integration

Share Listings with Facebook, Twitter and other social media

When sharing listings via social media platforms such as Facebook and Twitter it is essential for realty agents to use the best websites for realty agents to reach a wider market and gain more exposure.

Zillow is one of the most popular real estate agent websites to share listings. Zillow, with its user-friendly and popular interface, allows agents to upload their listings easily and share them via social media.

Realtor.com is another great website to share listings. Realtor.com is known for its comprehensive database of listings and accurate market information. It provides agents a platform where they can showcase their properties to prospective buyers on Facebook and Twitter.

Trulia also is a popular option for real estate agents when it comes to sharing listings. Trulia’s interactive maps, neighborhood insights and listing templates allow agents to create visually attractive listings that will catch the attention of buyers on social networks.

In addition to these websites, agents can also use their own personal websites or blogs to share listings on social media. By creating a dedicated page for their properties and regularly updating it with new listings, agents can attract more traffic and engagement from potential buyers browsing Facebook, Twitter, and other platforms.

Agents looking to maximize online presence and connect to a wider audience are advised to use the top real estate agent websites in order to share their listings on social networks. By utilizing these platforms effectively, agents can drive more traffic to their listings and ultimately close more deals in today’s competitive real estate market.

8.2 Increase Brand Visibility

8.2 Increase Brand Visibility: Best Real Estate Agent Websites

In the competitive world of real estate, having a strong online presence is essential for success. As a real estate agent, having a high-quality website is a great way to increase brand awareness. Here are a few of the best websites for real estate agents that can help make you stand out.

Zillow: Zillow is one of the most popular real estate websites in the United States. As a realtor, having a Zillow profile can increase your visibility with potential clients. Zillow allows you to showcase your listings, get reviews from clients and even advertise your service.

Realtor.com: Another top real estate website is Realtor.com. This website allows for you to create your personal profile, feature your properties, as well as connect with potential buyers. Realtor.com has advertising options that can help you reach an even wider audience.

TruliaTrulia is an easy-to-use real estate website. It can help you to increase your brand’s visibility. Trulia allows users to create a profile that is professional, showcase their listings, and interact with buyers and seller in the area.

Redfin Redfin provides a comprehensive website to real estate agents. Redfin allows you to create a personal profile, list your property, and receive leads from potential customers.

Century21 Century21, a well-known brand in real estate, offers an impressive website for its agents. With Century 21, you can create a professional profile, showcase your properties, and connect with clients from around the world.

By having an active presence on top real estate websites, you will be able to increase your brand awareness and attract more clients. Optimize your profiles, show off your best listings, engage with potential clients, and maximize your online visibility.

9. Interactive Virtual Tours

9.1 Engage Visitors with Immersive Experience

When it’s time to engage visitors with an immersive real estate agent website, there are some key elements that make a site stand out. Here are some of the best practices for creating a website that captivates and informs potential clients:

1. High-quality images: Visuals are one of the most important features of a real estate site. Visitors can get a better sense of the property by viewing high-quality videos and photos. Visually appealing content can be used to attract and retain visitors, whether the content is a stunning sunset or a spacious cooking area.

2. Virtual tours are a great way to immerse potential buyers in the experience of buying a home. With advancements in technology, it’s easier than ever to create 3D virtual tours that allow visitors to explore a property as if they were there in person. This interactive feature will help potential buyers better understand the layout and flow in a property.

3. Information about the neighborhood: A good website for real estate should not only showcase individual properties but should also provide details about the area. This can include information about schools, parks, restaurants, and other amenities which potential buyers might find important. By offering this kind of localized information, a website can help visitors envision themselves living in the area.

4. Responsive design is important to provide a positive user-experience. A real estate website must be mobile-friendly and fully responsive. This means that a website should adapt to various screen sizes and devices to make it easier for users to navigate and explore the properties on their smartphone or tablet. A responsive design will keep visitors interested and engaged in your site.

5. Clear calls to action: To convert visitors into leads, a real estate website should include clear calls to action throughout the site. These calls to action, whether it’s a button for scheduling a showing, or a form to get more information, can guide visitors to the next steps of the homebuying journey. A website can generate leads and increase conversions by making it easy for visitors contact the site.

Real estate agents can create an immersive and engaging website experience by incorporating these elements. A well designed website can have a lasting impact on potential clients.

Showcase Properties In 3D

The best real estate websites that showcase properties in 3D are those who go above and beyond for a truly immersive experience. Showcase Properties excels in this field.

One of the key features that sets 9.2 Showcase Properties apart from other real estate websites is their use of cutting-edge 3D technology to create virtual tours of their listings. These 3D tour allow potential buyers to explore the property as if it were their own. They get a sense of the layout and flow of the space.

9.2 Showcase Properties, in addition to 3D tour, also offers high quality photography and detailed descriptions for each property on their site. This attention to detail helps potential buyers get a comprehensive view of a property before even setting foot inside.

9.2 Showcase Properties knows how important it is for the home buying process to be as seamless as possible. Their website is user friendly and easy to navigate. This makes it easy for buyers and sellers to search for properties and view listings. They can also contact agents to get more information.

Overall, 9.2 Showcase Properties is a standout real estate agent website that prioritizes the needs of both buyers and sellers. With their innovative 3D use, high-quality imagery, and userfriendly interface, 9.2 Showcase Properties makes the process of buying or listing a home an enjoyable and efficient one for all involved.

10. Contact Information and Call to Action

Display Phone and Email Address Prominently

Displaying your contact info prominently on a website is key to a successful one. Potential clients should be able to easily find your phone number and email address, as this makes it easier for them to reach out to you with any inquiries or to schedule viewings.

You can showcase your contact details by dedicating a special section to this purpose on the homepage. This section should be at the top of your page so that it is the first thing visitors see when they arrive on your website. You can make information stand out by using a contrasting background or text color.

Another effective strategy is to include your contact details in the header or footer of your website. This ensures that your phone number and email address are visible regardless of which page visitors are on. It is also useful to include a clickable number that users can use to call you from their mobile devices.

Some real estate brokers include a website contact form, which allows clients to reach you without the need to dial your number. If you want to communicate directly with clients, it’s important that your phone and email are prominently displayed alongside the form.

It’s a good idea, in addition to displaying contact information prominently on your website, to ensure that it is mobile-responsive. The majority of Internet users now access websites through their smartphones or tablet devices, so having a website that is optimized for mobile will ensure that potential customers can easily find and reach you no matter where in the world they are.

When it comes to building a successful real-estate website, it is important to make your phone number and email address easily accessible. By implementing these strategies and ensuring that your contact information is prominently displayed, you can increase your chances of converting visitors into clients and ultimately growing your business.

10.2 Encourage visitors who are interested in scheduling a consultation to do so

When looking for the best website for real estate agents, one key feature to look out for is the ability of the site to encourage visitors schedule a consultation. This is important as it allows clients to reach out to an agent easily and conveniently and begin the process of buying or listing a home.

One way top real-estate agent websites do this is to prominently display a “Schedule a Consultation” form or button on their homepage. This makes it easy for visitors to quickly find the information they need to take the next step in their real estate journey.

In addition to a clear call-to-action for scheduling a consultation, the best real estate agent websites also provide valuable resources and information to help educate visitors about the real estate market and the buying or selling process. This can include blog articles, videos, market analyses, and other useful tools that demonstrate an agent’s expertise.

Easy navigation, and a user-friendly website interface are key features that encourage visitors schedule a consultation. Visitors should find the information quickly and easily, whether they are looking for contact information of the agent, information about properties for sales, or resources to help buyers and sellers.

The best real estate websites are those which prioritize the needs of visitors and make it simple for them to move forward in their real estate journey. These websites can help attract and convert more customers by providing valuable information, clear calls-to action, and a friendly user experience.